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Graphic Design Terms Everyone Should Know

May 27

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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Case Study: Put That on Your Calendar!

May 19

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her service...

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3 Simple Ways to Boost Your Mood Right Now

May 12

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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Tried and True: Classic Promotional Products

May 05

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perhaps ...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Apr 27

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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5 Tips for Boosting Social Media Engagement

Apr 20

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Apr 13

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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25 Insane Facts About Promotional Products

Apr 06

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Your Guide to Promotional Shirts

Mar 30

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

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How to Gain Inspiration in 5 Minutes

Mar 22

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audi...

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Five Frugal Promotions for the Cost-Savvy Consumer

Mar 15

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...

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Case Study: Go Green or Go Home

Mar 08

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...

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5 Toys for the Kid at Heart

Mar 01

There's something special about receiving a toy that brings out the kid in all of us - whether you're 5 or 55! Adding a little childhood fun to your client's day will surely help them remember your na...

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Case Study: A Comforting Friend

Feb 22

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard plu...

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Using Customer Profiles to Find the Perfect Promo Products

Feb 15

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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Get in Gear With These Automotive Promo Products

Feb 07

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...

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Case Study: Snack Pack It!

Jan 31

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating...

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Case Study: Celebrate Milestones

Jan 24

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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Case Study: The Weather is Snow Joke

Jan 17

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...

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